--- title: "The Commercial Strategy Forum: London | Enable" image: https://insights.enable.com/hubfs/roadshows/enable-event-concepts_image%201.png --- [Skip to content](https://insights.enable.com/the-commercial-strategy-forum-2026-london-2733#main-content) [![Enable logo](https://insights.enable.com/hubfs/enable-logo.svg "Enable logo")](https://enable.com/) # The Commercial Strategy Forum: Pricing, Rebates & Margin Growth ##### **Thursday, 15 October 2026, 1:00 PM | F1 Arcade London** ## **Find your racing line through your hidden margins** Your next 1% could be hiding in slow pricing changes, unclaimed rebates, or disconnected commercial decisions. Spend an afternoon with pricing, rebate, and commercial leaders exploring how manufacturers and distributors are finding these opportunities and turning them into measurable margin growth. [![Secure Your Spot](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26326246/interactive-461627963586.png)](https://insights.enable.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKpEUoAf7nlgSP7mKxGsqG793lLpVG%2F%2FdHLKAztVHv8paQyO44ph%2FHUr5a%2BzU3%2F0lYfpeyQ91cdXEfIkc36GP7ZhfmESxLScFOcKE0moBR8D1NXzlmmHmAbipWWjV48dPGvjkSC7qO523XQlXttMh5oP04CR7wcfmuAKQR7sCNTQ%2BAo35%2FwvIqepLiE3PYKzinumq72Go6pQs8x7Rq1u8Z8GPax2D2iKQekNHtr6V7JB%2BJm%2F1HYrD4DyKAZs3ft2dQJKc1NTZqYf11jmi9RGb389YNgXiz6Mh3rcEY1mZ3g39ppGkrc&webInteractiveContentId=461627963586&portalId=26326246) ![](https://insights.enable.com/hubfs/roadshows/roadshow_waterfall%20image-rounded-margin-left2.png) ### Precision with Enable In Formula 1 racing, every tenth of a second matters. Every system is aligned and every variable is optimized. Commercial performance requires the same precision. When pricing, rebates, and commercial intelligence work together, teams can find and act on margin opportunities faster. Explore practical strategies through original research, real-world practitioners, hands-on experiences, and candid conversations with your peers. ![FI-London](https://insights.enable.com/hs-fs/hubfs/FI-London.jpeg?width=1237&height=656&name=FI-London.jpeg) #### **F1 Experience & Reception** Drinks, driver's seat experiences, and the kind of networking that happens when everyone's adrenaline is pumping.   ![enable-event-concepts\_1 percent](https://insights.enable.com/hs-fs/hubfs/roadshows/enable-event-concepts_1%20percent.png?width=801&height=601&name=enable-event-concepts_1%20percent.png) #### **Exclusive Industry Insights**  Explore new research from more than 300 commercial leaders, then hear directly from practitioners who have managed pricing, rebates, and commercial strategy firsthand. ![enable-event-concepts\_venue](https://insights.enable.com/hs-fs/hubfs/roadshows/enable-event-concepts_venue.png?width=801&height=601&name=enable-event-concepts_venue.png) #### Profit Pivot Game  Make five years of commercial decisions in 30 minutes and see how your strategy stacks up on the live leaderboard. Everyone faces the same market, so success comes down to judgment, not luck. ## **Sessions + Speakers** #### Session 1: Finding your 1% with Mark Gilham Learn real examples of how companies engineered 1% improvements—reducing repricing delays from weeks to days, recapturing unclaimed backend rebates, and tightening price waterfalls. You'll see the business case behind each move and learn how small changes in pricing speed, rebate accuracy, and margin governance compound across thousands of transactions, creating a big impact.  #### Session 2: Insights from 300 Companies + Industry Panel Gain insights from survey research from 300 commercial leaders across manufacturers and distributors in five markets. You'll learn about the five commercial blind spots that they’re facing and how they are investing in pricing execution speed, rebate ROI measurement, finance-commercial alignment, and data readiness for AI. Then, we’ll host a panel of manufacturing and distribution executives to talk through how they've executed these strategies along with their mistakes and wins, and the path forward. You’ll gain real insights from peers who've already made these moves.  #### Session 3: Profit Pivot: Balancing Strategy with Execution Put theory into practice.  In this 30-minute competitive simulation, you’ll make five years of pricing, budget, and commercial decisions on your phone while a live leaderboard tracks how your strategy performs against the room. Everyone faces the same market, so success comes down to judgment, not luck. You’ll leave with a personal readout showing where your strategy grew profit and where it cost you. #### Session 4: The Future of Commercial Intelligence + AI AI becomes the engine that finds your 1% faster. Join Enable's Susan Chaika for a brief exploration of how native AI—built on unified, connected data—identifies opportunities you'd miss manually. This is not ChatGPT workarounds; it's AI embedded in your commercial operations that flags rebate thresholds about to be missed, recommends intraday price adjustments, and tells you which move to make next. See how the best-in-class are using this advantage to compound their gains.  #### Session 5: Networking and Cocktail Reception Unwind in the F1 arcade where the energy doesn't stop. Drinks, drivers seat experiences, and the kind of networking that happens when everyone's adrenaline is pumping. Race against your peers, refuel, and forge connections. --- ### Your Host & Practitioner ### ![Gilham\_Mark-turq-rounded](https://insights.enable.com/hs-fs/hubfs/Gilham_Mark-turq-rounded.png?width=240&height=240&name=Gilham_Mark-turq-rounded.png) ### Mark Gilham Vice President, Rebate Strategy (and Evangelist), Enable Mark Gilham, FCCA and CPP, is VP & Head of Advisory at Enable, helping organisations optimise agreements, reduce financial risk, and build resilience. An experienced CFO, NED, author and international speaker, he brings practical expertise in pricing, commercial strategy and finance, with work featured in Harvard Business Review.  # **The Commercial Strategy Forum: Pricing, Rebates & Margin Growth** Thursday, 15 October 2026 | London F1 Arcade ## Secure your spot **© Enable 2026. All rights reserved.** [Website Terms of Service](https://www.enable.com/website-terms-of-service/) [Terms of Service](https://www.enable.com/terms-of-service)[Privacy Policy](https://www.enable.com/privacy-notice)