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Gartner Market Guide for B2B Profit Optimization Software

Gartner estimates that the market for B2B price optimization and management software plus related services grew by 15% in 2022 to $625 million and expects the profit optimization software market to continue growing over the next three years.  

Penetrating the market is a new era of rebate management solutions which can automate the administration of complex rebate programs, enhancing accuracy and efficiency throughout the process. 

Rebates serve as an effective tool to encourage B2B purchasing, rewarding customers only after they demonstrate the intended buying behaviours. However, their potential has often been overshadowed due to cumbersome claims and settlement processes, demanding additional effort and time from both buyers and sellers.  

The ultimate goal of rebate management software is to put you in control of every step, facilitating easier administration and driving mutual benefits for all parties involved. 

As a result, organizations can focus their resources on strategic business activities, while leaving the intricate management of rebate programs in the capable hands of these modern and comprehensive technologies. By embracing software, companies can propel themselves towards greater competitiveness and growth in the market, ultimately redefining the way rebates are managed and executed. 

Download Gartner’s Market Guide to gain a deeper understanding of the following: 

  • The advantages of opting for rebates over traditional discounts. 
  • The growth of the rebate management software market  
  • Representative vendors of B2B Profit Optimization Software 
  • Determining if price optimization aligns well with your organization's goals. 

According to Gartner, the potential market for rebate management software is large, with both vendors and buyers in need of software to manage their rebate negotiations and claim management processes with ease. 

Gartner, Market Guide for B2B Profit Optimization Software,7 August 2023, Mark Lewis 

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