Sessions + Speakers

Session 1:

Finding your 1% with Mark Gilham
Learn real examples of how companies engineered 1% improvements—reducing repricing delays from weeks to days, recapturing unclaimed backend rebates, and tightening price waterfalls. You'll see the business case behind each move and learn how small changes in pricing speed, rebate accuracy, and margin governance compound across thousands of transactions, creating a big impact. 

Session 2:

Insights from 300 Companies + Industry Panel
Gain insights from survey research from 300 commercial leaders across manufacturers and distributors in five markets. You'll learn about the five commercial blind spots that they’re facing and how they are investing in pricing execution speed, rebate ROI measurement, finance-commercial alignment, and data readiness for AI. Then, we’ll host a panel of manufacturing and distribution executives to talk through how they've executed these strategies along with their mistakes and wins, and the path forward. You’ll gain real insights from peers who've already made these moves. 

Session 3:

Profit Pivot: Balancing Strategy with Execution
Put theory into practice.  In this 30-minute competitive simulation, you’ll make five years of pricing, budget, and commercial decisions on your phone while a live leaderboard tracks how your strategy performs against the room. Everyone faces the same market, so success comes down to judgment, not luck. You’ll leave with a personal readout showing where your strategy grew profit and where it cost you.

Session 4:

The Future of Commercial Intelligence + AI
AI becomes the engine that finds your 1% faster. Join Enable's Duncan Bell for a brief exploration of how native AI—built on unified, connected data—identifies opportunities you'd miss manually. This is not ChatGPT workarounds; it's AI embedded in your commercial operations that flags rebate thresholds about to be missed, recommends intraday price adjustments, and tells you which move to make next. See how the best-in-class are using this advantage to compound their gains. 

Session 5:

Networking and Cocktail Reception
Unwind in the F1 arcade where the energy doesn't stop. Drinks, drivers seat experiences, and the kind of networking that happens when everyone's adrenaline is pumping. Race against your peers, refuel, and forge connections.

Your Host & Practitioner

Mark Gilham
Vice President, Rebate Strategy (and Evangelist), Enable

Mark Gilham, FCCA and CPP, is VP & Head of Advisory at Enable, helping organisations optimise agreements, reduce financial risk, and build resilience. An experienced CFO, NED, author and international speaker, he brings practical expertise in pricing, commercial strategy and finance, with work featured in Harvard Business Review.