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Webinar Series

Rebate Strategist University

Winning the Sale with SPAs

The subject of special pricing agreements, or commonly known as “SPAs” and “ship & debit” is rife with time consuming processes that are touched by several people in many departments.  The purpose of the SPA is to win market share, loyalty and brand recognition. They’re very popular in practice and are the secret weapon needed to win the sale.  

However, they can be rather tricky to manage, negotiate and perfectly execute with so many people involved. How do you overcome this and win the sale for your business?

Join Mo Barsema and Mark Gilham, as they shine a light on how these valuable strategic tools can be set up in a seamless way and create a win-win for all parties involved to grow sales and market share.

In this webinar, we will cover:

  • Using SPAs for success
  • The sales & admin sides of SPAs
  • Personas: all the hands that touch the process and how they fit in
  • Specific SPA processes you need in place



Mo Barsema
Industry Principal, Enable


Mark Gilham
Evangelist, Enable


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