Special pricing agreements (SPAs) are a powerful and complex strategic tool for businesses. The exact name and definition of these oft-misunderstood deals are the subject of much confusion and debate, drawing attention away from what really matters: how these agreements work to benefit the manufacturers and distributors that use them.
In this eBook, we’ll take you on a step-by-step journey through SPAs to show you how they work at every stage of the deal, as well as how your team and trading partners can support and manage these deals effectively throughout their lifecycle.
