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From Frenemies to Best Friends: How to Create a Supply Network Between Manufacturers and Distributors


Supply chains continue to be tested like never before. Even as manufacturers, distributors and retailers grapple with the ongoing impact of the COVID-19 pandemic, new challenges are piling up: surging fuel costs, spiraling costs of labor and raw materials, the impact of the war in Ukraine and economic recession — whether current or impending — coupled with the threat of stagflation.

Under all these stressors, how do you facilitate a healthy business relationship with your trading partners? For many manufacturers, distributors and retailers, a working relationship — never mind a friendly one — seems almost out of reach.

In this webinar, we’ll cover different ways you and your trading partners can work together instead of in opposition. We’ll talk about overcoming brittle supply chains by building strong supply networks, where everyone partners with each other to meet shared goals and drive more revenue.



George Lawrie
Vice President and Principal Analyst, Forrester



Watch On-Demand


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